What does Fish have to do with Foot Fungi?

           
What do foot fungi have to do with fish-flops? Probably, it tries to sell the idea that those with foot fungi smell just like stinking fish. The only solution is to use this product. This ad is ineffective because the message is unclear. It is not attractive and it is not directly specking to its audience. 

The message is unclear because the main idea that this ad is trying to sell is almost invisible as the print in the ad was small. It is not noticeable at the corner where it is placed. Most people would look at this advert as stupid rather than straining their eyes to know the message behind it. For an ad to be effective it has to be direct, easy to understand and the main message should be in bold so that people can easily see and have reason to believe that the product is good. This ad did exactly the opposite.

 Using fish-flops to advertize this medicine is not attractive because what does fish have to do with fungi infection? Although it caught my attention, but it is rather disgusting as it seems to me that those who like fish are being criticized. This ad should have used another image like an elderly person who was happy after using this product.

The foot fungi disease is found mostly among older people. These older people don’t walk around in flip-flops; rather it is younger people that like wearing flip-flops. This foot fungi medicine they were trying to sell to those who have stinking feet, is not going to reach the intended audience. Also, older people are not interested in an ad like this because it doesn’t appeal to them. An ad should rather speak directly to its audience and make the message clear so as to catch the attention of many interested people.
 This Ad is one of many examples of inappropriate use of images for advert. It makes the message unclear. It makes the advert unattractive and it doesn’t reach the intended audience.